CompetitorMap: the real products people use today, each with what it
does well and a gap you can exploit — and that gap is always backed by an actual
complaint someone posted. It also always includes the “do nothing” option, because
the cost of people sticking with their current habit is the real thing any new product
has to beat.
What you give it / what you get back
| Field | What it is |
|---|---|
comp.competitors[].name / .kind | The rival and its type: direct, adjacent, or status_quo (do nothing). |
comp.competitors[].strengths | What that competitor does well. |
comp.competitors[].gaps[].claim | A gap you can exploit — phrased as what the rival misses. |
comp.competitors[].gaps[].severity | How big the gap is, set from how many people complained about it (not a model’s opinion). |
When the result is thin
If metalworks can’t confidently ground the list of named competitors, it still ships the “do nothing” alternative (always grounded in your report’s strongest pains) and flags the rest withpartial=True and a caveat telling you the named set is unverified.
You’re never handed a confident-looking map built on invented rivals.